RSS Autoresponders: Pros and Cons - Robin Good's Latest News

RSS Autoresponders: Pros and Cons - Robin Good's Latest News: "Top 10 Reasons WHY 'RSS Autoresponders' Are Becoming A Permission Email Marketers BEST Friend ... and WHY you should Seriously consider the switch if your a Permission Email Marketer. "

Robin Good has published an article on setting up RSS Responders..why we should have them.
Reminds me of a conversation I had with Bill Hunt last week at Webmasterworld in New Orleans.
I mentioned to Bill that feeds need to be kept fresh with several posts a week; he said he did not
have time for that but had a autoresponder that would create posts for him...he just had to
sit down and put the information into the autoresponder.

Yahoo Integrates Personal & Social Search with MyWeb 2.0

Yahoo Integrates Personal & Social Search with MyWeb 2.0: "In practice, this means your search results with MyWeb 2.0 will be very different than those you get with Yahoo, Google or any other major engine. It also means that your search results will change over time, as your personal web and those of your community expand. Walther says these changes should lead to more relevant results but that depends largely on the 'quality' of members of your community and the web pages they choose to add to your communal web."

Over time, top rankings, as we know it, will become less and less important. One of the goals of personalized search results is to show you only what your interested in...your search results will differ from everyone else. That's the future.

BBC NEWS | Business | Lessons from Silicon Valley

BBC NEWS | Business | Lessons from Silicon Valley: "So lesson number two is about the new markets created by the internet, the ones making big profits for Google quarter by quarter.
'The 20th Century mass production world was about dozens of markets of millions of people. The 21st Century is all about millions of markets of dozens of people,' observes Mr Kraus. "

Mirco Marketing. Micro Targeting. Geo-Demographics /Psychographics. All these things the internet makes possible now. The rules of success have been modified by the potential of what now exists.

What Other People Say May Change What You See - New York Times

What Other People Say May Change What You See - New York Times: "What Other People Say May Change What You See

By SANDRA BLAKESLEE
Published: June 28, 2005
A new study uses advanced brain-scanning technology to cast light on a topic that psychologists have puzzled over for more than half a century: social conformity.

Dr. Gregory S. Berns
In the new study, subjects were asked to decide if geometric shapes were the same or different.

The study was based on 1950's work by the psychologist Solomon Asch, above. The study was based on a famous series of laboratory experiments from the 1950's by a social psychologist, Dr. Solomon Asch."

This is a interesting article and I'm trying to understand what it means. Does it mean that if your
in group of people and they have one opinion, and you another, that you will actually change the way I see, what I think about the subject in question?

Ballmer: We'll Catch Google In Relevancy In 6 Months

Ballmer: We'll Catch Google In Relevancy In 6 Months: "Ballmer: We'll Catch Google In Relevancy In 6 Months

We've had Microsoft CEO Steve Ballmer make jabs at Google before. However, ZDNet Australia article Google in sight as Ballmer vows .NET push reports a new spin, that 'in the next six months, we'll catch Google in terms of relevancy,' Ballmer said.
It will be interesting to see how this will be proved in six month's time.

As Danny points out here, trying to determine search relevancy is a difficult thing to do.

That said, if you look at the results from Barry's unscientific but very interesting survey, the difference in relevancy between Google, Yahoo, Ask Jeeves, and MSN Search is already very small. "

I'm not using MSN that much; it's a habit. If MSN starts to show itself to be a better experience for me- I'll start using it more.

WebmasterWorld Conference New Orleans Update

WebmasterWorld Conference New Orleans Update: "Just wanted to thank Brett and crew for a great conference. The hotel was pretty bad, but I won't hold that against WebmasterWorld. :) Had a great time. Really loved meeting online buddies, as well as tons of people I'd never talked to before. Will be leaving the hotel in a couple of hours (thank goodness), and heading home with my head full of ideas. "

I feel the same way about the Webmasterworld Conference. I hated the hotel and we left a day early, right after the Conference, last Friday. The conference itself was great! It was the best SEO conference I've been to. I don't think I want to
go back to New Orleans for a while though....I've seen enough of it.

HitWise Launches Keyword Intelligence - a New Keyword Research Tool : SEO Book.com

HitWise Launches Keyword Intelligence - a New Keyword Research Tool : SEO Book.com: "HitWise Launches Keyword Intelligence - a New Keyword Research Tool
HitWise launches a new keyword research tool by the name of Keyword Intelligence.
Keyword Intelligence data is based on Hitwise's sample of over 25 million home, work and educational Internet users worldwide and how these people use specific search terms across all search engines to find products and services online.
HitWise has partnerships with various ISPs and search services to track search and clickthrough data. Some of their products are a bit pricey for small webmasters (I believe starting at around $25,000 a year). The Keyword Intelligence offering looks like an attempt to break into the mid to lower market.
Keyword Intelligence has two different subscription plans starting at $90 and $190 a month. It allows you to subscribe to geographic markets and categories and do keyword research from there.

I heard a little about this at the Competitive Research panal today at Webmasterworld. I also spoke with Bill Tanner of Hitwise about the product.

John Battelle's Searchblog: WebmasterWorld Ho

John Battelle's Searchblog: WebmasterWorld Ho: "I'm at the WebmasterWorld Search conference today, so posting will be light. "

I spoke with John right after he arrived last night to attend Webmasterworld; also was at his keynote address today. I enjoyed listening to the his ideas about Federated Search and the new company he is founding.

The SEO Industry Cathing Up on RSS?

The SEO Industry Cathing Up on RSS?: "The SEO Industry Cathing Up on RSS?
posted by Rok Hrastnik in RSS Marketing.

With RSS getting more and more coverage, 'traditional' internet marketing industries start branching out in to it. The SEO (Search Engine Optimisation) industry was quite early to catch on, but only in some limited and highly early adopter circles.

But now it's starting to move in to the more 'mainstream SEO' waters. In 2003 I considered myself a late-comer to RSS, but now I guess I'm getting close to dinosaur status. OK, it's not that bad, but I can't get over how the positive aspects of RSS keep getting discovered these days ..."

Not surprised. I have been picking up the buzz for more than a year at the SES and Webasterworld conferences. I'm at Webmasterworld right now, in New Orleans, and there are a couple of sessions that deal with PodCasting and RSS feeds as part of SEO.

TrustRank ALGOs Begin: SearchEngineWatch Page One for Search Engine Optimization

TrustRank ALGOs Begin: SearchEngineWatch Page One for Search Engine Optimization: " TrustRank ALGOs Begin: SearchEngineWatch Page One for Search Engine Optimization



TrustRank and Good Seed Algos?



Search Engine Optimization
Search Engine Marketing


are possible two of the most SEOd terms.

Looking at the three sites added to Page One this morning
from virtually nowhere near the first page previously

Search Engine Watch
Overture
SEMPO

This is possibly the beginning of TRUSTRANK implementation in ALGOs
and GOOD SEED - implementation in LINK POPULARITY

http://dbpubs.stanford.edu:8090/pub/2004-17


Quote:
Web spam pages use various techniques to achieve higher-than-deserved rankings in a search engine's results. While human experts can identify spam, it is too expensive to manually evaluate a large number of pages. Instead, we propose techniques to semi-automatically separate reputable, good pages from spam. We first select a small set of seed pages to be evaluated by an expert. Once we manually identify the reputable seed pages, we use the link structure of the web to discover other pages that are likely to be good. In this paper we discuss possible ways to implement the seed selection and the discovery of good pages. "

This is going to be very interesing! I'm going to be speaking with Google on Wednesday at Webmasterworld..i hope I rembember to ask them.

A New Business for Google: Online Payments

A New Business for Google: Online Payments: "A New Business for Google: Online Payments
Google is many things to many people. For some, it's a search/media/ad/marketing company. One of these days, according to the WSJ (reg. req.), Google will also be an online payment company that will compete with eBay's Paypal."

Interesting.

Visual Decoder for PageRank: Create An Interactive Link Network

href="http://www.seroundtable.com/archives/002085.html">Visual Decoder for PageRank: Create An Interactive Link Network: "Visual Decoder for PageRank: Create An Interactive Link Network
A tool for the crazed PageRank fan. Thought this tool was quite neat and deserved a quick mention for sheer creativity. This was mentioned on Digitalpoint yesterday. You can do some nifty things with flash, but as far SEO Tools go you don't seem to run into a large amount of them. This little tool is not too much different then a tool that tells you your PageRank, however it allows you to organize your sites (with PR information) in a visual network and then correspondingly connect them with arrows. You can move them around like cards, connect them or not, and even delete them by throwing them in a trash can.
I honestly think this tool should be renamed as the makers might not have thought of its other uses. Having a tool tell your pagerank is pretty boring these days. However, from the standpoint of ease of use in working with external linking networks this tool could be useful with the addition of some more information in creating diagrams for use in SEO. Backlink information could also be useful with this. Overall though a fun tool to play with. "

This looks like a great tool

Blowhard Clients & Bad SEO Leads : SEO Book.com

Blowhard Clients & Bad SEO Leads : SEO Book.com: "Blowhard Clients & Bad SEO Leads
Bad clients will waste your time and destroy your business. Since SEO can deliever such cheap marketing sometimes it is easy to sell yourself short, taking on bad clients.
The worst prospects I have ever encountered are:

those burned by SEOs who have no trust left

those who used to rank well, feel they deserve free top rankings, and are unwilling to change with the algorithms

those who think SEO should be free marketing"

THIS IS SO TRUE!

DMNews.com | News | Article

DMNews.com | News | Article: "Recent online search behavior suggests that consumers are as concerned about a real estate bubble as the media.
Searches on the terms 'real estate bubble' and 'housing bubble' climbed to a 12-month high for the week ending May 28, according to online monitoring service Hitwise, New York.
Hitwise said the market share of those two terms across search engines like Google, Yahoo and MSN jumped 311 percent and 174 percent for the weeks ending May 28 and May 21, respectively.
'Increased traffic on real estate Web sites is reflective of the sector's growing adoption of Web-based technologies and databases, often used for digital storefronts, marketing, inventory listings and buyer financing,' Bill Tancer, Hitwise vice president of research, said in a statement. "

....Hitwise data indicate that search activity is fast becoming a bellwether of consumer moods.

"Recent Internet search activity suggests that some activity in the category is being driven by curiosity of rising property values and the possibility of a bursting bubble," Tancer said in the statement. "Should we undergo a decline, it will be interesting to see how site traffic and search activity correspond."

It's more and more possible to do research on the web about customer behavior (ie: using Yahoo! Buzz or HitWise). HitWise is a fairly expensive solution that I'd love to have, but it's out of reach of most SEO people.

Omniture: Company Overview

Omniture: Company Overview: "Omniture Shatters Traditional Web Analysis Boundaries with Breakthrough Omniture Discover� Tool
Fully Integrated with the SiteCatalyst� Suite and the Omniture Data Warehouse, Omniture Discover Drives �Exploration Momentum,� Allowing Companies to Realize Business Value in Seconds, Not Days, for Increased Revenues, Conversion Rates, and Competitive Advantage
OREM , Utah � June 8, 2005 � Omniture, the largest and fastest growing provider of on-demand Web analytics, today announced the launch of Omniture Discover, creating the first and only third-generation on-demand Web analytics solution. Omniture Discover is fully-integrated with SiteCatalyst and the Omniture Data Warehouse, finally making possible the combination of instant-response times with the power to view Web data across any dimension. This highly-effective exploratory analysis leads to the discovery of valuable visitor segments and behavior correlations proven to positively impact business performance. Together these tools establish the third-generation online analytics platform, providing unprecedented levels of intelligence and delivering valuable insight to users of all levels of sophistication throughout the enterprise, from the casual user to the most demanding marketing analyst.
�Compared to Omniture Discover, other Web analytics tools deliver just �reports�,� said Christopher D�Alessandro, Director, Web Analytics for J. Walter Thompson. "

Now all we need is to see the demo.

Eric Peterson - Omniture Discover

Eric Peterson - Omniture Discover: "Omniture Discover

<< Oh how the mighty have fallen ... | Main

Eric Peterson | June 15, 2005, 11:58 AM
I finally got a chance yesterday to see Omniture's version 12 release and the much hyped Omniture Discover. Interesting product really. It reminds me of Visual Sciences Visual Workstation product, something I first wrote about in our web analytics report (clients only) in October of last year. At the time I referred to Visual Sciences as a disruptive technology in the analytics space.
I guess the disruption was noticed."

Hmm...I'd like to see that demo.

More On AOL's SEO/SEM Campaign

More On AOL's SEO/SEM Campaign: "More On AOL's SEO/SEM Campaign
AOL.com's Search Effort: Music Visitors Up, So Are Keyword Prices from MediaPost is an update on the story we blogged earlier, that AOL is to do a significant search marketing push to drive traffic to its site. Carat Interactive is heading the campaign and comments in the story. Another follow-up story, Paid Search a Footnote in AOL.com Push from ClickZ, noted briefly that the push is almost entirely on the free SEO side, rather than through buying search ads. The MediaPost article gives some examples of this, as well as how keyword buys from AOL are pushing up the cost of music terms."

I'd be curious to see the organic side of thier campaign, what they're coming up for. Too bad there's not a ranking program where you can put in a url and it will tell you all the terms it's coming up for.

RSS Metrics Focus: Interview With Dick Costolo and Stuart Watson, Part 1 - Different RSS Metrics Approaches

RSS Metrics Focus: Interview With Dick Costolo and Stuart Watson, Part 1 - Different RSS Metrics Approaches: "RSS Metrics Focus: Interview With Dick Costolo and Stuart Watson, Part 1 - Different RSS Metrics Approaches posted by Rok Hrastnik in RSS Audio Interviews and Conversations

We did an incredible joint interview on RSS metrics last week with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ, two of the handful of companies that are leading the RSS metrics way.

Feedburner is bringing RSS metrics and some other specific RSS tools to the masses, while Syndicate IQ is more focused on the enterprise level. Naturally, both of these companies have different approaches to RSS metrics and one of our goals was to discover what approach is best suited for what situation.

The interview got so huge and we covered so many interesting topics that we're braking it down in to several parts, with the first one covering the comparison between RSS metrics based on unique RSS feed URLs and RSS metrics conducted through ''static'' RSS feeds.

RSS Metrics Focus: Interview With Dick Costolo and Stuart Watson, Part 1 - Different RSS Metrics Approaches"


I'm going to spend some time listeing to this series of interviews because "metrics" is my business.

Enterprise SEM: Getting a click in the blink of an eye...

Enterprise SEM: Getting a click in the blink of an eye...: "With the increase in popularity of search merketing these days there are a lot of studies coming out and sometimes key data gets blinded by the big numbers marketers want to hear.

One such piece of data came from Gord Hotchkiss from Enquiro that showed people spend an average of 6.4 seconds on a search results page before clicking on a link. What is equally compelling is that in that time span they scan an average of 3.9 search results.
In those few seconds, searchers assimilate an average of 140 words. Gord went on to day that 'Included in those words are between 35 to 60 factors and details we have to consider to make a decision.' These are the semantic relevance that goes into their thinking on what is the most valuable to click

This is the lastest proof point that we must make absolutley sure that our ad copy is the most compelling it can possibley be with a string call to ation as well as a unique selling propostiion that as semantically relevant. "

Well said, Bill. Wish I had a program that would read my snippit, or anyone's snippet/visible text
and tell you how likely someone will click on your snippet (if they see it ...that is).

Duplicate Content Penalty Timespan

Duplicate Content Penalty Timespan: "For those that are worried about duplicate content issues and getting penalized for them this information might serve useful to you. There is a thread on SEW forums detailing a situation where one of the members had several pages 302 redirected to pages on his site. This caused problems for Google. Fathom, a member on SEW forums posts information about duplicate penalty timeframes for offenses based on first, second and third time offenses. He mentions that:
A dup penalty timespan is based on your offense.
1st Offense: 30 days
2nd Offense: 60 days
3rd Offense: 90 days
So 'if' [for example] you had a 1st Offense and change something and Google detected that and then later found other dup content - you would go to a 2nd Offense timespan.

I emailed fathom to get some verification on where he obtained this information. He posted back in the forums that Matt Cutts of Google at a recent WMW PubCon mentioned it. "

Good information - I have a bunch of House Designers as clients and many of thier pages are duplicates.