Saturday, August 06, 2005

Amazon.com: Books: Search Engine Marketing, Inc. : Driving Search Traffic to Your Company's Web Site

Amazon.com: Books: Search Engine Marketing, Inc. : Driving Search Traffic to Your Company's Web Site: "Customer Reviews
Average Customer Review:
Write an online review and share your thoughts with other customers.

Marshall Sponder, August 5, 2005
Reviewer:M. Sponder (Brooklyn, NY) - See all my reviews

I've read just about every book written on SEO/SEM and this is by far the best! Search Engine Marketing Inc. is also about marketing strategy; in fact, there's a wealth of information one would never expect to find in a book about Search Engine Marketing.

The writing style is light, sometimes humorus, making Search Engine Marketing, Inc. an easy read; that's quite an achievement for a technical book.

Bill Hunt and Mike Moran's SEO/SEM book is unique because it tells you how to best set up a search team within your organization. The book also tells you how to evaluate external search vendors in order to decide if the company would be better off running a search campaign in house or by hiring an external vendor. Chapter 15 contains the best set of information on measuring success of any search campaign.

Search Engine Marketing, Inc. is like going to all the major search conferences, absorbing every bit of essential information and writing down the essence in one book. Buy the book.


I wrote a review to Bill Hunt and Mike Morans' book on Search Engine Marketing, Inc. Mine is the first review on Amazon of this book, that is sure to break new ground in the SEO/SEM industry.

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