Matt Cutts: Gadgets, Google, and SEO � SEO Advice: linkbait and linkbaiting

Matt Cutts: Gadgets, Google, and SEO - SEO Advice: linkbait and linkbaiting: "Linkbaiting sounds like a bad thing, but especially if it's interesting information or fun, it doesn't have to have negative connotations. I hereby claim that content can be both white-hat and yet still be wonderful bait for links (e.g. Danny's spam email analysis). And generating information or ideas that people talk about is a surefire way to generate links. Personally, I'd lean toward producing interesting data or having a creative idea rather than spouting really controversial ideas 100% of the time. If everything you ever say is controversial, it can be entertaining, but it's harder to maintain credibility over the long haul. "

This post goes along with my last- Matt Cutts is weighing in on Link Baiting and says it can be both a good and bad thing. My interest would be : "is Google going to penalize someone for using Link Baiting"? and the answer appears to be NO.