Wednesday, May 25, 2005

Eric Peterson - NetRatings sues Omniture and Coremetrics over JavaScript page tagging

Eric Peterson - NetRatings sues Omniture and Coremetrics over JavaScript page tagging: "Since I am still in information gathering mode over the announced lawsuit between Nielsen/NetRatings and Omniture and Coremetrics I encourge those clients who are concerned about how this litigation could play out to generate inquiry sessions to discuss offline. Needless to say, if Nielsen's claim to the origination and ownership of JavaScript page tagging holds up in court, several companies who are currently looking at the spectre of cookie blocking and deletion as a threat to their business will have bigger and uglier problems.
The patents in question are as follows:
5,675,510

6,108,637

6,115,680

6,763,386"

Hmm.....I did not realize that a company could own "JavaScript page tagging".
Well, if this turns out to be as big a deal as Eric says it was, it will trun out
to be good as it will force the web analytic vendors to come up with
better solutions and a real, viable replacement for the cookie deletionproblem
that's so common now.

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