NY Times Sees Blogs as Affiliates � MarketingVOX

NY Times Sees Blogs as Affiliates � MarketingVOX: "Once it institutes paid subscriptions for some of its most popular online content, the New York Times will likely turn to bloggers as affiliate marketers to help generate revenue, writes ClickZ, quoting The Times's senior VP of digital operations Martin Nisenholtz. The new NYTimes.com financial model will also consider a restructuring of site and content, including RSS feeds, to take advantage of the 'trend to unbundle from the container.'"

According to a report of yesterday's keynote from the Syndicate! confrerence:
Once it institutes paid subscriptions for some of its most popular online content, the New York Times will likely turn to bloggers as affiliate marketers to help generate revenue, writes ClickZ, quoting The Times's senior VP of digital operations Martin Nisenholtz. The new NYTimes.com financial model will also consider a restructuring of site and content, including RSS feeds, to take advantage of the "trend to unbundle from the container."

That's going to be interesting to see.