BBC NEWS | Business | Lessons from Silicon Valley

BBC NEWS | Business | Lessons from Silicon Valley: "So lesson number two is about the new markets created by the internet, the ones making big profits for Google quarter by quarter.
'The 20th Century mass production world was about dozens of markets of millions of people. The 21st Century is all about millions of markets of dozens of people,' observes Mr Kraus. "

Mirco Marketing. Micro Targeting. Geo-Demographics /Psychographics. All these things the internet makes possible now. The rules of success have been modified by the potential of what now exists.