Monday, June 06, 2005

Search Engine Lowdown :: News: Google Study Reveals Many Technology Purchases Begin With Search

Search Engine Lowdown :: News: Google Study Reveals Many Technology Purchases Begin With Search: "Google Study Reveals Many Technology Purchases Begin With Search
Google has released details of a study, conducted with the help of Millward Brown, which demonstrates the importance search plays in the purchase process of business technology products.

The survey of 900 technology decision-makers looked at the sources of information most commonly used during each of the three stages of the buying cycle; Research/Engagement, Consideration/Comparison and Purchase.


Measuring 13 different sources of information, the study demonstrated that many B2B buyers utilize search heavily throughout the entire buying cycle, with search most likely to be used during the research stage."

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